COPS AND WRITERS

Technical consultant for crime and police procedure authors and screenwriters.

Welcome to my website. I’m a professional author and a police sergeant in one of the largest cities in the United States.  I believe I have a unique insight to help you write more authentic and accurate crime stories

Latest News And Releases

New release alert – the Brew City Blues Boxed set

Michael Anderle and I are delighted to announce that the Brew City Blues Boxed set is now available exclusively on Amazon. Whether you buy your copy to keep, or read it through Kindle Unlimited, we're sure you'll enjoy it.The Brew City Blues Books 1-4 Army veteran...

Big News!

All the news and announcements recently... Welcome to a new feature on my site. I'll be sharing news, snippets and behind the scenes information - sometimes it will also be in my newsletter, but you may see it here first! Hollywood Patrick? I was approached by a...

Brew City Blues, Book 4 released today!

I'm delighted to announce that Book 4 of my Brew City Blues book was released today!Here's the cover and blurb. Honor and Valor By Patrick O'Donnell and Michael Anderle Officer Michael Collins has proven himself to be a valuable member of the district five late shift...

Guest post – Why Authors need robust websites

Mar 22, 2024 | Guest posts | 0 comments

Guest post – Why Authors need robust websites

by D K Wilson-Viola, Hosting For Writers

Hi!
When Patrick and I discussed his new website, he asked me to write an article about why authors might need a robust website, and graciously allowed me to post it as a guest post.
If you’d like to offer a guest post that might be useful for Patrick’s readers, please submit your post here.

A question I’m often asked as an author and web designer is why authors need robust websites. With the glut of social media sites out there, which cater to almost every traditional style of posting, newsletter providers, author pages on various platforms and more, why SHOULD an author maintain a site?

And my answer is simple. If you have your own domain, your own design, your own content, you’ve truly made a space on the web, branded for you, and designed around the needs of you and your ideal customer. In short, it comes down to your brand and your perfect reader. When you combine both, the results can be explosive.

Your brand

It might seem like a weird thing to point out, but your brand is one of the single most powerful tools that you control. If you’ve ever worked for a large company, you’ll know there’s a consistency in how they present their logos, and sometimes, there’s even a style guide for how their social media should look, the language they align with and more.
And when looking to gain any edge possible, having a ‘style guide’ for your own brand is probably less of a time investment than you think, and will reap you dividends for the duration of it’s use.
And a critical part of that is your website.
What logo you use, what colours you like, how often you update – that’s all part of your brand. That consistency will build into a palpable element of the things that people interact with.
Patrick’s brand for Cops and Writers is instantly recognisable. His logo and colors are used throughout the site, and it’s such a great thing.

As anyone that’s seen his non-fiction books can attest, this brand is shared with those books. Instantly recognisable, and strongly branded, the site echoes these colours too. The badge, pencils and crime tape, along with the colors, set the expectation of the content, at a glance, which is the sign of a strong brand. and will instantly align to the ‘perfect’ customer.

Brand and your perfect customer

Your brand signals to your potential customer, when used correctly, what to expect – it’s a complex process sometimes, but again, the work you put in to set it up is often multiplied back.
I’ve been thinking about my brand since 2004 – while I’m still not married to my partner (and though we’ve been together since 2004), I set up my main pen name, which is my sci-fi and fantasy pen name matches reader expectations – D Kai Wilson-Viola is how I’ve branded myself for years, though the abbreviated name, Kai, is also my brand (Kaiberie). Both are designed for people to find me wherever I am writing or interacting.

So. Whether your brand is as complex as a complete palette and logo that ties to your books, or as deceptively simple as your name, use your brand to attract your customers and make you instantly recognisable, create an impression on people just encountering you, remain relevant and memorable, and most of all, attract your ideal customer.

About the author

D Kai Wilson-Viola is a writer, designer and social media VA that spends her days supporting authors, working with people on social media to build their own platform. She’s currently offering 12 tutorials for 12 different points of brand or social media to her newsletter signups, from mid-April. Her first sci-fi book, Glass Block will be reissued soon from her backlist.
When not writing or supporting others, she can be found coding, designing sites, or playing games of all kinds with her beloved.

Newest release!

Tag: Boxed set

Title: Brew City Blues Boxed set

Subtitle: Four books in a bundle

Release Date: 2024-01-29

Book Cover: Brew City Blues Boxed set
Brew City Blues Boxed set

Recent Comments

No comments to show.

The Brew City Blues

Title: Field Training - Brew City Blues

Subtitle: Brew City Blues

Release Date: 2022-11-18

Book Cover: Field Training - Brew City Blues
Field Training - Brew City Blues

Title: Probation - Brew City Blues

Subtitle: Brew City Blues

Release Date: 2022-12-30

Book Cover: Probation - Brew City Blues
Probation - Brew City Blues

Title: Choir Practice - Brew City Blues

Subtitle: Brew City Blues

Release Date: 2023-02-09

Book Cover: Choir Practice - Brew City Blues
Choir Practice - Brew City Blues

Title: Honor and Valor - Brew City Blues

Subtitle: Brew City Blues

Release Date: 2023-08-04

Book Cover: Honor and Valor - Brew City Blues
Honor and Valor - Brew City Blues

Cops and Writers

Title: Cops and Writers - From the Academy to the Street

Subtitle: Information not available

Release Date: 2019-06-20

Book Cover: Cops and Writers - From the Academy to the Street
Cops and Writers - From the Academy to the Street

Title: Cops and Writers - Crime scenes and Investigations

Subtitle: Information not available

Release Date: 2020-10-28

Book Cover: Cops and Writers - Crime scenes and Investigations
Cops and Writers - Crime scenes and Investigations

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.